Museum of Ice Cream

Museum of Ice Cream opened at AREA15 on July 3, 2026, and at roughly 30,000 square feet it's the largest location the brand has built. It sits in Zone 2, the newer wing on the Rigel Avenue side of the campus, with its own entrance at Suite 110 rather than a door off the main AREA15 hall. Fourteen installations fill the floor: a two-story sprinkle pool fed by slides from a balcony, a pink chapel shaped like a tiered wedding cake with ordained ministers on staff, a banana room built around a double-helix slide, and the Golden Scoop buffet. Ice cream is unlimited and included in every ticket.

The museum quotes 90 minutes and that holds up if you stop to eat at each station. Tickets carry a timed entry window, and once you're through there's no fixed route: the Hall of Freezers opens onto themed rooms in any order you like. Treats come at you along the way, from a soft-serve bar with a wall of toppings to make-your-own popsicles to the buffet, which runs 32 flavors and 60 toppings. There's a full bar for adults. The sprinkle pool is the shot everyone comes for, and the slides into it are gated: riders must be 3 or older, at least 44 inches tall, and able to go down alone.

Price is the sticking point. The posted floor is $42 for general admission, but that's a weekday number before taxes and fees; a weekend general-admission ticket lands closer to $51 all-in, and VIP sits well above that. A family of four clears $200 for 90 minutes without trying hard. Arrival is the other weak spot: an independent reviewer who visited in August 2026 described a loud, crowded lobby where staff instructions were hard to make out, and it's worst right at the top of an entry window. Treat this as a photo-and-sugar experience rather than a museum in any curatorial sense. If nobody in your group wants to be in the pictures, there isn't much left to buy.